Description
Whitetail Homes is an established real estate developer in British Columbia known for their quality communities.
My role was to design the primary digital platform for their rental division, extending their established brand identity to create a distinct yet consistent online presence for prospective and existing tenants.
Client
WHITETAIL HOMES
Year
2025
Category
Responsive UX/UI
Tools
Adobe XD, Illustrator, Photoshop, WordPress, HTML/CSS
Problem
PROSPECTIVE TENANT
No central place to browse
Listings were scattered across Facebook Marketplace with no dedicated website — making it hard to find, trust, or compare available units.
Unclear application process
No guided flow for submitting a rental application — prospective tenants had no way to start the process without calling or messaging manually.
No way to schedule a viewing
Booking a viewing required back-and-forth communication with no confirmation, making the experience feel informal and unreliable.
Weak brand trust signals
Without an owned website, the company appeared less established than competitors — even though Whitetail Homes had a strong local reputation.
The Client Whitetail Homes)
No platform to lease up a new building
A newly vacated building needed to be filled quickly. Facebook Marketplace alone wasn't a scalable or professional enough channel to support.
Unqualified & spam inquiries
Unstructured inbound messages from social media created noise — the leasing team couldn't easily filter serious applicants from low-quality leads.
Solution
I designed a responsive website that serves as a centralized portal for both prospective and current tenants. New rental applicants are now directed from ads straight to the website, where they can :
Browse available units
Submit a rental application
Schedule a viewing online
Existing tenants can have access to the tenant portal to pay rent, report maintenance issues, etc.
Integrated messenger, direct communication tied to the client's account — no third-party apps needed.
This solution helped the client streamline communication, reduce spam inquiries, and support their main goal, leasing up a newly vacated building while maintaining an ongoing digital hub for tenant services.
The Process
Define the Problem
Compatitor Analysis
Understand Strenghts & Weaknesses
Lo-Fi & Hi-Fi Wireframe
Prototype
Visual Design
Information
Architecture (IA)
Wireframes
Low-fidelity wireframes used to define layout, hierarchy, and key interactions early in the design process.
Contact
Ready to bring your vision to life or just want to chat? Reach out, and let's create something memorable together.
I'm here to listen, collaborate, and craft design solutions that resonate.
mhssyoung@gmail.com
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